Incorporated on February 9, 2018, Happiness Biotech Group Limited is an innovative China-based nutraceutical and dietary supplements producer focused on the research, development, manufacturing and marketing of a variety of products made from Chinese herbal extracts and others. We conduct our business in China through our wholly-owned subsidiaries, mainly Fujian Happiness. We believe enhanced consumer awareness and demand for nutraceutical and dietary supplements, rising health care costs, aging populations, coupled with our effective sales have been the primary reasons for our growth throughout our 14 years of operating history.
We are one of the leading companies in Fujian which specialize in research, development, manufacturing, and marketing of nutraceutical and dietary supplements authorized by Nutraceutical Association of Fujian Province. Our products are categorized into six groups: Lucidum spore powder products, Cordyceps mycelia products, Ejiao solution products, Vitamins and dietary supplements products, American ginseng products, and others.
Lucidum spore powder products are targeted nutrition products with Lucidum spore powder as the main ingredient, mainly targeted to people with physical deficiencies and weak immune systems. Cordyceps mycelia products are targeted nutrition products with Cordyceps mycelia as the primary ingredient, mainly targeted to people with physical deficiencies and weak immune systems. Ejiao solution products are targeted nutrition products with donkey-hide geletin, Astragaluspropincuus and Angelica sinensis as the main ingredients. Ejiao solution products mainlytargets to people with physical deficiency, weak immune system and nutritional anemia. Vitamins and dietary supplements products are daily dietary and nutritional supplements containing quality vitamins, minerals and other natural ingredients, to supplement certain vitamins and minerals. American ginseng products are targeted nutrition products with American Ginseng, fructose and honey as the main ingredients. Other products include nutraceutical and functional beverages containing quality herbs and other natural ingredients.
Over the past 14 years, we have established a product portfolio consisting of 32 kinds of nutraceutical and dietary supplements products with “Blue Caps” approved by SFDA. We have a sales network covering 20 provinces in China, with over 200 distributors and more than 20,000 sales terminals. Our brand, “Happiness”, is a well-known trademark in Fujian Province and well-recognized in the nutraceutical industry in China.
Our objective is to provide the high-quality products to our consumers. We seek to accomplish this goal through execution of significant investments in quality control, scientific personnel, product testing, and self-manufacturing of our products. Our objective is rooted in using quality ingredients from traceable sources coupled with the continuous control during the manufacturing process of our products. We produce all the products by ourselves without any outsourced subcontracting.